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The Brand Gym A Practical Workout to Gain and Retain Brand Leadership 2nd Edition by David Taylor, David Nichols 9780470686195 0470686197

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The Brand Gym A Practical Workout to Gain and Retain Brand Leadership 2nd Edition Nichols Digital Instant Download

Author(s): Nichols, David; Taylor, David
ISBN(s): 9780470686195, 0470686197
Edition: 2
File Details: PDF, 8.29 MB
Year: 2010
Language: english
SKU: EB-5310132 Category: Tags: , ,

The Brand Gym A Practical Workout to Gain and Retain Brand Leadership 2nd Edition by David Taylor, David Nichols – Ebook PDF Instant Download/Delivery: 9780470686195, 0470686197

Full download The Brand Gym A Practical Workout to Gain and Retain Brand Leadership 2nd Edition after payment

 

Product details:

ISBN 10: 0470686197

ISBN 13: 9780470686195

Author: David Taylor, David Nichols

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today’s tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 “workouts” that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical.

  • Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid.
  • 50% of the content is new or updated with the latest thinking on “recession proof branding”, how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders.
  • The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the “World’s 50 most important marketing thinkers“.

Table of contents:

Chapter 0: Introduction: Being a Leader
Chapter 1: Workout One: Follow the Money
Chapter 2: Workout Two: Use Insight as Fuel
Chapter 3: Workout Three: Focus, Focus, Focus
Chapter 4: Workout Four: Build Big Brand Ideas
Chapter 5: Workout Five: Grow the Core
Chapter 6: Workout Six: Stretch Your Brand Muscles
Chapter 7: Workout Seven: Amplify Your Marketing Plan
Chapter 8: Workout Eight: Rally the Troops

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Tags: David Taylor, David Nichols, Brand, Practical, Workout