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The Facebook Marketing Book 1st Edition by Dan Zarrella, Alison Zarrella 1449388485 9781449388485

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The Facebook Marketing Book 1st Edition Dan Zarrella Digital Instant Download

Author(s): Dan Zarrella, Alison Zarrella
ISBN(s): 9781449388485, 1449388485
Edition: 1
File Details: PDF, 31.46 MB
Year: 2011
Language: english
SKU: EB-1566168 Category: Tags: ,

The Facebook Marketing Book 1st Edition by Dan Zarrella, Alison Zarrella – Ebook PDF Instant Download/Delivery: 1449388485, 9781449388485

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Product details:

ISBN 10: 1449388485 

ISBN 13: 9781449388485

Author: Dan Zarrella, Alison Zarrella

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it’s a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way. Whether you’re a marketing and PR professional, an entrepreneur, or a small business owner, you’ll learn about the tools and features that will help you reach specific Facebook audiences. You’ll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette. Approach Facebook’s complex environment with clear, actionable items Make sense of the social networking world Be familiar with the technologies you need for social network marketing Explore tactics for using Facebook features, functionality, and protocols Learn how to set specific campaign goals Determine which Facebook features are relevant to your campaigns Plan and execute Facebook marketing strategies Measure the results of your campaigns with key performance indicators

Table of contents:

1. Introduction to Social Networking

2. Facebook Profile Basics

3. Facebook Page Basics

4. Facebook Group Basics

5. Facebook Events

6. Facebook Application Basics

7. Customizing Your Facebook Page

8. Developing a Facebook Content Strategy

9. Cross-Promoting Content on Facebook

10. Facebook Page Management

11. Advertising on Facebook

12. Analytics and ROI

A. Acknowledgments

B. About the Authors

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Tags: Dan Zarrella, Alison Zarrella, Facebook, Marketing