The Management of Technology and Innovation A Strategic Approach 2nd Edition by Margaret White, Garry Bruton 0538478225 9780538478229

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Product details:

ISBN 10: 0538478225 

ISBN 13: 9780538478229

Author: Margaret A. White, Garry D. Bruton

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization’s overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making.

Table of contents:

Part 1: Laying the Foundation
GE: The Firm’s History
Overview of Part One
Overview
Introduction
The Study of Technology, Innovation, and Its Management
Key Definitions of Technology
The Process of Managing Technology
Key Definitions of Innovation
The Process of Managing Innovation
Structuring the Examination of MTI
Organization of the Text
Summary
Overview
Introduction
Centrality of MTI in Strategic Management
The Strategic Process in MTI
The Next Steps in Integrating MTI and Strategy
Summary
Three Broad Social Responsibility Issues
Summary

Part 2: Innovation: Internal Strategy
GlaxoSmithKline: The Firm’s History
Overview of Part Two
Overview
Planning: A Complex Process
To Innovate or Not to Innovate
Types of Innovation
Innovation Planning Process
Application of the Planning Process
Factors that AID Innovation Planning
Technology Stages and Planning
Developing a Climate for Innovation
Summary
Overview
Key Initial Questions for Implementation
Key Implementation Issues
Summary
Overview
Evaluation and Control Processes
Evaluation
Control
Implementing Evaluation and Control
Other Concerns in Evaluation and Control
Summary
Innovation Projects
Innovation Project Management
Portfolios of Projects
Summary

Part 3: Obtaining Technology: External Strategy
Acer Group: The Firm’s History
Overview of Part Three
Overview
Introduction
Alliances
Mergers and Acquisitions
Planning the Acquisition of Technology
Summary
Overview
Initial Questions
Key Elements
Summary
Overview
Introduction
Where Evaluation and Control Occur
Metrics
Gap Analysis
Summary
Complexity and MTI
Defining Platform Strategy
Management Process Checklist
Summary

Part 4: Building Strategic MTI Success
Google: The Firm’s History and Strategy
Overview of Part Four
Overview
Introduction
Competitive Advantage
Sustainable Advantage
Strategic Decisions and Competitive Advantage
Building Capabilities from the Start
Other Types of Value Processes
Summary
Overview
Introduction
Organizational Learning
Knowledge Management
Using Organizational Learning and Knowledge Management
Summary
Long-Wave Theory of Economics—Patterns of Change
Methods for Viewing the Future—Looking Out 5 to 10 Years
Forecasting Techniques—Looking Out 5 Years or Less
Predicted Future Technologies
Applications to MTI
Summary

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Tags: Margaret White, Garry Bruton, Management, Technology