The New Relationship Marketing How to Build a Large Loyal Profitable Network Using the Social Web 1st Edition by Mari Smith, Guy Kawasaki 1118063066 9781118063064

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ISBN 10: 1118063066

ISBN 13: 9781118063064

Author: Mari Smith, Guy Kawasaki

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.” Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales,, and more.

If you’re a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.

• Outlines how to become a significant “center of influence” for your customers and prospects
• Explains the unspoken rules of online etiquette—and the common “turnoffs” that drive customers and potential partners away
• Details the unique cultures of Facebook, Twitter, and other popular online platforms
• Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch

Even if you currently have zero presence online, this book will help you see measurable results in a short time.

The New Relationship Marketing How to Build a Large Loyal Profitable Network Using the Social Web 1st Table of contents:

PART ONE: RELATIONSHIP MARKETING BASICS

Chapter 1: How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears

Chapter 2: The New Business Skills Everyone Needs

Chapter 3: How to Stay Connected, Yet Protect Your Time and Privacy

PART TWO: NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING

Chapter 4: Step 1: Create a Solid Foundation With the Right Culture

Chapter 5: Step 2: Review Your Relationships and Chart Your Five Contact Circles

Chapter 6: Step 3: Assess and Improve Your Online Presence

Chapter 7: Step 4: Build Your Network and Become a Center of Influence

Chapter 8: Step 5: Become an Authority Through Quality Content

Chapter 9: Step 6: Turn Fans, Friends, and Followers Into Paying Customers

Chapter 10: Step 7: Go Offline to Optimize Your Online Marketing

Chapter 11: Step 8: Protect Yourself From the Dark Side of the New Web

Chapter 12: Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry L

Conclusion: How to Adapt as Technology Changes: The Future of Relationship Marketing

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