The Out of Home Immersive Entertainment Frontier Expanding Interactive Boundaries in Leisure Facilities 1st edition by Kevin Williams 135188459X 9781351884594

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Product details:

ISBN 10: 135188459X
ISBN 13: 9781351884594
Author: Kevin Williams

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a ‘pay per use’ basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni’s The Out-of-Home Immersive Entertainment Frontier provides a ‘state of play’ exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

The Out of Home Immersive Entertainment Frontier Expanding Interactive Boundaries in Leisure Facilities 1st Table of contents:

1 The Structure of Play

2 Collapse and Recovery

3 Defining the Sector

4 The Drive for Immersion

5 Social and Co-operative

6 Convergence

7 Future Trends

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Kevin Williams,Home Immersive,Entertainment Frontier