The Power of Mobile Banking How to Profit from the Revolution in Retail Financial Services 1st Edition by Sankar Krishnan 1118932048 9781118914243

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ISBN 10: 1118914244

ISBN 13: 9781118914243

Author: Sankar Krishnan

Two disruptions of absolutely unimaginable scale are radically and totally transforming retail (1) a worldwide convergence of financial services, telecom, retail, healthcare and media and (2) the chaotic mash-up of multiple emerging phenomena including nanotechnology, big data analytics, telemedicine, smart cities, machine-to-machine interaction (the Internet of Things) and the incredibly rapid growth of the middleclass in Asia, South Asia and parts of Africa.The new middleclass represents hundreds of billions of dollars in fresh revenue for retail banks. By training and temperament, however, most retail bankers are unable to “think beyond the branch.” They do not understand that in the modern connected world, the “branch” is becoming largely irrelevant. What matters instead are the services delivered to your laptop, your tablet and your smart phone. Connected digital devices are the future of retail banking, and the time to begin preparing for the new paradigm in right now! The book provides the steps necessary for a retail bank to adapt, evolve, and succeed in the new world.

The Power of Mobile Banking How to Profit from the Revolution in Retail Financial Services 1st Table of contents:

CHAPTER 1 The Power and Potential of Mobile Banking

Why I Wrote This Book

Think Behavior, Not Technology

Why Mobile Banking, and Why Now?

Sanity Checks

Looking at the Opportunities and Challenges

Time to Rock the Boat

Focusing on the Customer Experience

New Models for Charity

Is That a Bank in Your Pocket, or Are You Just Happy to See Me?

Evolution or Revolution?

Why Innovation Is Foundational

Notes

CHAPTER 2 How Did We Get Here?

A Rich History, with Lots of Luggage

Is Mobile Banking a Real Trend?

It’s All about Location

How Free Is Free?

M-Payments

Creating the Future of Mobile Banking

Notes

CHAPTER 3 Welcome to Generation M

“See and Hear” Replacing “Touch and Smell”

Taking the Friction Out

Mobile Operators and Banking

Mobile Banks

Artifacts for a New Age of Banking

Note

CHAPTER 4 Less Cash, More Sales, Fewer Hassles

Soon, Everyone Will Accept Credit Cards

Following the Path to Acceptance

CHAPTER 5 Readiness Steps

Making It Real and Taking Your Show on the Road

Channel Discipline

Treating Different Channels Differently

Develop a Customer Strategy

Open Up Your App Store

Banks Aren’t Your Only Competitors

API-ifying Your Bank

Remind Me, Why Are We Doing This?

Notes

CHAPTER 6 Prepaid Cards

A Step in the Right Direction

Financial Inclusion

The Present and Future of Prepaid

Business Takes Prepaid Seriously

ATMs and Prepaid Cards

Interview with Todd Nuttall

Building Trust with Customers

Over the Horizon

Notes

CHAPTER 7 Risks, Problems, and Headaches

Know What You’re Getting Into

Don’t Restrict Finance to the Desktop

Forty Years in the Desert?

Mobile Apps Are Not Manufactured

Think Globally, Act Locally

The Role of the CIO in Mobile Banking

Notes

CHAPTER 8 Mobile Everything

The Doctor Will See You Now . . .

What’s the Business Model?

Aligning Technology with Plan Incentives

Evolving Interfaces

A Practical Framework for Patient Self-Management

Improving Health Care, One Atom at a Time

Mobile and Cities of the Future

Notes

Conclusion

Mobile Is the New Normal

Net Takeaways

Recommended Reading

About the Author

Meet Our Expert Sources

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