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The Responsive Public Library How to Develop and Market a Winning Collection 2nd Edition by Sharon Baker, Karen Wallace 1563086484 9781563086489

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The Responsive Public Library How to Develop and Market a Winning Collection Second Edition Sharon L. Baker Digital Instant Download

Author(s): Sharon L. Baker, Karen L. Wallace
ISBN(s): 1563086484
Edition: 2
File Details: PDF, 1.28 MB
Year: 2002
Language: english
SKU: EB-2091840 Categories: , Tags: ,

The Responsive Public Library How to Develop and Market a Winning Collection 2nd Edition by Sharon Baker, Karen Wallace – Ebook PDF Instant Download/Delivery: 1563086484, 9781563086489

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ISBN 10: 1563086484

ISBN 13: 9781563086489

Author: Sharon L. Baker, Karen L. Wallace

How can public libraries successfully meet the needs of their patrons and their communities, and build support for their endeavors? Focusing on the heart and soul of the library—its collection—the authors show how proven marketing techniques can be applied to library collection development in today’s high-tech environment. With examples and statistics from more than 200 libraries of all sizes, the book gathers decades of pertinent research and a wealth of creative ideas and winning tactics for public libraries. After a brief discussion of the rationale for a marketing approach, the book takes you through each step of an effective marketing initiative: from market research and creating a master plan through collection evaluation, selection, costs, access, and promotional policies and practices. A great idea-generator and how-to guide for any library staff member, especially those in management positions, this is also essential reading for LIS students preparing for careers in public libraries.

The Responsive Public Library How to Develop and Market a Winning Collection 2nd Table of contents:

Chapter 1: Overture
Chapter 2: Know Your Market
Chapter 3: Creating Your Master Plan
Chapter 4: Collection Choices
Chapter 5: Cost of Collections and Use
Chapter 6: Creating Access
Chapter 7: Creating Recognition of Collection-Use Benefits
Chapter 8: Collection Evaluation: a Product-Analysis Approach
Chapter 9: Marketing-Based Selection Policies and Practices
Chapter 10: Marketing-Based Promotional Policies and Practices
Chapter 11: Making Marketing Resonate Throughout the Library

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Tags: Sharon Baker, Karen Wallace, Responsive, Develop