The Routledge Companion to Identity and Consumption 1st Edition by Ayalla A Ruvio, Russell W Belk ISBN 0415783062 9780415783064

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ISBN 10: 0415783062 
ISBN 13: 9780415783064
Author:  Ayalla A Ruvio, Russell W Belk

“Tell me what you eat, I’ll tell you who you are,” said Anthelme Brillat-Savarin. Today, “You are what you consume” is more apt. Barbara Krueger’s ironic twist of Descartes – “I shop therefore I am” – has lost its irony. Such phrases have become commonplace descriptions of our identity in the contemporary world. In our materialistic world it seems as if there is no debate that our consumption behaviour is fused with our self-identity – shaping it, changing it and often challenging it. The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world’s leading scholars regarding the interplay between identity and consumption. The book addresses the diverse issues regarding the ways identity affects our consumption behaviour and vice-versa and in doing so, presents a broad perspective on the dynamics of self-identity and consumption. With chapters discussing the theory, research and practical implications of these dynamics, including the way they change across our life span and their expression within different social, cultural and religious contexts, this book will be a valuable reference source for students and academics from a variety of disciplines.

The Routledge Companion to Identity and Consumption 1st Table of contents:

I What is the self in the context of consumption?
I.I Conceptions of the self within consumption
1 Culture and the self: Implications for consumer behavior
2 The symbiosis model of identity augmentation: Self-expansion and self-extension as distinct strategies
3 The dialogical consumer self
I.II Emotions and the self
4 The emotional self
5 Beloved material possessions: Ends or means?
6 Overweight and emotional identity projects
7 Disgust and identity
I.III Extending the self into possessions
8 Extended self in a digital age
9 We are what we buy?
10 Exploring cultural differences in the extended self
I.IV Stigma, sacrifice, and self
11 Stigma, identity, and consumption
12 (Re)Enacting motherhood: Self-sacrifice and abnegation in the kitchen
13 Masculine self-presentation
II The Dynamic Self: Transformation, Change, Support and Control
II.I Self-transformation
14 Conflicting selves and the role of possessions: A process view of transgenders’ self-identity conflict
15 Self-transformation and AIDS poster children
16 Cosmetic surgery and self-transformation
II.II Life cycle and self-change
17 Adolescent consumption and the pursuit of “cool”
18 Self-brand connections in children: Development from childhood to adolescence
19 Aging and consumption
II.III Self-esteem and self-support
20 Existential insecurity and the self
21 Compensatory consumption
22 Self-threats and consumption
II.IV Controlling the self
23 Self-control and spending
24 Culture and self-regulation: The influence of self-construal on impulsive consumption
25 Reminders of money change the self-concept
III Social and cultural aspects of self and consumption
III.I Other vs. self in consumers’ behavior
26 Social influence and the self
27 Shared possessions/shared self
28 That is so not me: Dissociating from undesired consumer identities
III.II Family, community, and self
29 Self-extension, brand community, and user innovation
30 Mother possessing daughter: Dual roles of extended self
31 Family stuff: Materiality and identity
III.III Culture and self
32 Death styles and the ideal self
33 Social branding and the mythic reinvention of ethnic identity
34 The global self
35 Constructing “masculine” identities: Consuming “feminine” practices
IV Marketing and the self
IV.I Brands and self-identity
36 Brand relationships and self
37 The brand is “me”: Exploring the effect of self-brand connections on processing brand information as self-information
38 When does identity salience prime approach and avoidance? A balance-congruity model
IV.II Advertising, media, and self
39 Media image effects on the self
40 Explicit and implicit sexual orientation: Homoerotic imagery in advertising and health

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