The Routledge Handbook of Tourism Marketing 1st Edition by Scott Mccabe ISBN 041559703X 9780415597036

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ISBN 10: 041559703X 
ISBN 13: 9780415597036
Author: Scott Mccabe

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

The Routledge Handbook of Tourism Marketing 1st Table of contents:

1 Introduction
Part 1 Tourism marketing theory Paradigms and perspectives
2 Linking service-dominant logic to destination marketing
3 A framework for dramatizing interactions for enhanced tourist experience value
Part 2 Macromarketing and tourism
4 Sustainability and marketing for responsible tourism
5 The application of social marketing to tourism
6 Tourism and public relations A complex relationship?
7 Discourse and power in tourism communications
8 The semiotics of tourism marketing
Part 3 Strategic issues in tourism
9 Towards an experiential approach in tourism studies
10 Experience, co-creation and technology Issues, challenges and trends for technology enhanced tourism experiences
11 Brand experience in tourism in the Internet age
12 Collaboration marketing
13 Customer satisfaction in tourism The search for the Holy Grail
Part 4 Advances in tourism marketing research
14 Advanced analytical methods in tourism marketing research Usage patterns and recommendations
15 Market segmentation approaches in tourism
16 Determining what works, what doesn’t and why Evaluating tourism marketing campaigns
17 Archetype enactments in travellers’ stories about places Theory and advances in positivistic and qualitative methods
18 Destination confusion A photo elicitation study on brand confusion in tourism destinations
Part 5 Tourist consumer behaviour
19 Theorizing tourist behaviour
20 Fragmenting tourism Niche tourists
21 Searching the travel network
22 Dynamics of tourists’ decision-making From theory to practice
23 Tourist destination choice A review and critical evaluation of preference estimation methods in tourism marketing research
Part 6 Micro-marketing issues in tourism
24 Service design Co-creating meaningful experiences with customers
25 Contextualizing the past, conceptualizing the future Tourism distribution and the impact of ICTs
26 Pricing as a strategic marketing tool
27 Revenue management in tourism
28 Staying close to the self-service traveller Managing customer relationships in the era of self-service technologies
29 Marketing communications in tourism A review and assessment of research priorities
Part 7 Destination marketing and branding issues
30 Key issues in destination brand management
31 Capacity for co-creation among destination marketing organizations
32 ‘Living the brand’ The evangelical experiences of seasonal snowsport workers
33 Determinants and outcomes of tourists’ emotional responses Towards an integrative model for destination brands
34 Post-disaster recovery marketing for tourist destinations
Part 8 Social and digital media marketing issues in tourism
35 Challenges of tourism marketing in the digital, global economy
36 Premises and promises of social media marketing in tourism
37 Foundations of search engine marketing for tourist destinations
38 Virtual communities Online blogs as a marketing tool
39 Tourism marketing goes mobile Smartphones and the consequences for tourist experiences
Part 9 Reflections
40 Tourism Marketing from 1990–2010 Two decades and a new paradigm
41 Futurecasting the tourism marketplace

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Tags: Scott Mccabe, Routledge, Marketing