The Unmanageable Consumer 2nd Edition by Yiannis Gabriel, Tim Lang 1412918928 9781412918923
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Product details:
ISBN 10: 1412918928
ISBN 13: 9781412918923
Author: Yiannis Gabriel; Tim Lang
The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.
The Unmanageable Consumer 2nd Table of contents:
Chapter 1: The Emergence of Contemporary Consumerism
Chapter 2: The Consumer as Chooser
Chapter 3: The Consumer as Communicator
Chapter 4: The Consumer as Explorer
Chapter 5: The Consumer as Identity-Seeker
Chapter 6: The Consumer: Hedonist or Artist?
Chapter 7: The Consumer as Victim
Chapter 8: The Consumer as Rebel
Chapter 9: The Consumer as Activist
Chapter 10: The Consumer as Citizen
Chapter 11: The Unmanageable Consumer
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Yiannis Gabriel,Tim Lang,Unmanageable,Consumer