The Visual Palette Defining Your Photographic Style 1st Edition by Brian Matiash 1937538699 9781937538699

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Product details:

ISBN 10: 1937538699 

ISBN 13: 9781937538699

Author: Brian Matiash

With just a rudimentary understanding of exposure and composition, one can capture fairly competent images of attractive subjects. But is that image remarkable in any way? Does it really say anything? How does one capture, edit, and share images that stand out from the crowd and express a distinct vision of the world? How do photographers develop and define their own voice? In The Visual Palette: Defining Your Photographic Style, photographer Brian Matiash outlines and illustrates mindsets, approaches, and techniques that photographers can implement in order to apply their own unique stamp on their photos. Matiash concentrates on the ability to train oneself to “see differently”—whether you’re behind the camera, editing an image, or sharing your photo with others—and this book explores ways to help photographers do just that. Matiash examines his own path to creativity and personal style and then encourages readers to use that knowledge gained to forge their own paths. What sets The Visual Palette apart is that Matiash considers the entire image-making process, including both image capture and post-processing, when discussing how to develop a photographic style and express one’s vision. Throughout photography’s history, astute photographers always knew there were two crucial opportunities to express oneself: during the capture and in the darkroom. As Ansel Adams said, “The negative is comparable to the composer’s score and the print to its performance.” In that same spirit, The Visual Palette considers both image capture and post-processing as equal partners in the creation of the image and the expression of one’s vision. The book is organized into three sections: composition, post-processing (what Matiash calls “Stylization and Editing”), and sharing. Each chapter tackles a concept, such as compositional rules (and when to break them), then Matiash shares “My Story,” with a specific example of that concept in action in his own work. Finally, there is a “Your Story” segment where, with prompts and exercises, Matiash empowers and motivates the reader to examine their own work or practice a new technique in order to further develop their own photographic style. Beautifully illustrated with Matiash’s photographs, the book covers topics that range from fundamental to creative. The ideal reader is a beginning to intermediate photographer, including photography enthusiasts, hobbyists, advanced amateurs, and any and all photographers interested in landscape, nature, urban, and architectural genres of photography.

Table of contents:

CHAPTER 1 THE EVER-EXPANDING JOURNEY
Growth Is a Lifelong Process
I, Photographer
You’ve Got to See. See?
It’s Mine. My Precious
The Roads of the Journey

PART I: COMPOSITION

CHAPTER 2 RULES, RULES RULES
Obey the Rules…Sometimes
Rule 1: The Rule of Thirds
Rule 2: The Construct of Depth
Rule 3: Leading Lines
Your Takeaways

CHAPTER 3 LOOKING TO SEE
The Task of Seeing
A Case for Rubbernecks and Ballheads
My Legendary and Infinitesimally Short Attention Span
The Big Apple of My Eye
Your Takeaways

CHAPTER 4 ALLIES IN DISTORTION AND PERSPECTIVE
See What You Want to See
Leading Lines
Depth of Field
A Friend in Distortion
The Dutch Tilt
The Funkbuster
A Word about Distortion and Compression
Your Takeaways

CHAPTER 5 THE “GIMME” SHOT
What Exactly Is the “Gimme Shot”?
The Gimme Shot in Practice
Your Takeaways

CHAPTER 6 THE BEST-LAID PLANS
Fortune Favors the Prepared…Most of the Time
Before the Shoot
Heading to the Shoot
After the Shoot
Your Takeaways

CHAPTER 7 FOREVER THE TOURIST
A Fateful Stroll in Infrared
When in Rome
Your Takeaways

PART II: POST-PROCESSING AND STYLIZATION

CHAPTER 8 POST-PROCESSING AND THE RIGHTINGS OF WRONGS
The Tragedy of the Sloppy Photo
Correcting Perspective
Correcting Color
Correcting Anomalies
Your Takeaways

CHAPTER 9 PHILOSOPHIES OF STYLIZATION
Photography’s Cosmetics Department
Seeing with your Creative Eye
Greatness in an Ensemble
Your Takeaways

CHAPTER 10 THE TOOLS OF THE TRADE
Rhyme and Reason
Your Bag o’ Tricks
High Dynamic Range (HDR)
Split Toning
Texture Blending
Black and White Conversions
The Case of Protanopia and Deuteranopia
Your Takeaways

PART III: SHARING YOUR WORK AND YOUR BRAND
To Thine Own Self Be True

CHAPTER 11 YOU = YOUR BRAND
What’s in a Name?
This Lifelong Marathon of Mine
Your Takeaways

CHAPTER 12 GIVE A LITTLE BIT OF YOURSELF
The Fine Art of Sharing
Your Brand Value
Defining Your Brand
Consistency: Content’s Queen
Serialize Your Content
The Rules of Engagement
Your Brand IRL
Your Takeaways

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