Trump University Marketing 101 How to Use the Most Powerful Ideas in Marketing to Get More Customers 1st Edition by Don Sexton 0471916900 9780471916901

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Product details:

ISBN 10: 0471916900 

ISBN 13: 9780471916901

Author:   Don Sexton 

Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers by Sexton, Don Pages can have notes/highlighting

Trump University Marketing 101 How to Use the Most Powerful Ideas in Marketing to Get More Customers 1st Table of contents:

PART I: HOW TO BUILD A POWERFUL MAKETING STRATEGY.

Chapter 1. Trump on Marketing by Donald Trump.

Chapter 2. What is Marketing?

Chapter 3. Building a Marketing Strategy.

Chapter 4. Understanding Your Customers.

Chapter 5. Measuring and Managing Your Perceived Value.

Chapter 6. Understanding Your Competitors.

Chapter 7. Understanding Your Organization’s Capabilities.

Chapter 8. Understanding Your Overall Competitive Environment.

Chapter 9. Identifying Your Possible Markets.

Chapter 10. Selecting Your Key Target Market.

Chapter 11. Possibly the Most Important Chapter in This Book: Positioning Your Product or Service.

PART II: IMPROVING YOUR MARKETING STRATEGY.

Chapter 12. Creating Your Most Valuable Asset: Your Brand.

Chapter 13. Developing Your Growth Plan.

Chapter 14. Determining Your Focus for Growth.

Chapter 15. Increasing Your Customer Satisfaction.

PART III: IMPLEMENTING YOUR STRATEGY.

Chapter 16. Product/Service Design.

Chapter 17. Integrating Customer Communications.

Chapter 18. Advertising.

Chapter 19. Identifiers.

Chapter 20. Sales Promotion.

Chapter 21. Personal Selling.

Chapter 22. Public Relations.

Chapter 23. Internet Marketing.

Chapter 24. Pricing.

Chapter 25. Guerrilla Marketing.

PART IV: UNDERSTANDING THE NUMBERS.

Chapter 26. Financial Analysis for Smart Marketing Decisions.

Chapter 27. Conducting Marketing Research.

Chapter 28. Forecasting.

PART V: MAKING SURE YOUR MARKETING STRATEGY SUCCEEDS.

Chapter 29. The Marketing Plan

 

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