Twitter for dummies 3rd Edition by Laura Fitton, Anum Hussain, Brittany Leaning 1118960092 9781118960097

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ISBN 10: 1118960092 

ISBN 13: 9781118960097

Author: Laura Fitton; Anum Hussain; Brittany Leaning

With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.

• Fully updated to cover all the latest features and changes to Twitter
• Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter’s business applications
• Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services
• Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Table of contents:

Part I: Twitter? Like Birds Do?
Chapter 1: Getting Started with Twitter
Figuring Out This Twitter Thing
How Individuals Use Twitter
How Organizations Use Twitter
How Businesses Use Twitter
The Twitter Ecosystem
Thinking in 140 Characters

Chapter 2: Welcome to the World of Twitter
Signing Up
Picking a Username
Finding Contacts
Using useful people-finding tools
Searching by using Twitter Search
Inviting Contacts
Getting Comfortable: Just Tweet It!
Customizing Your Profile
Changing your profile photo
Changing your header photo
Using your header image to expand your profile
Changing your personal background

Chapter 3: A Tour of the Twitter Interface
Navigating Your Home Screen
Your profile snapshot
Tweet interface
Trends
Who to follow
Your Twitter stream
Viewing Your Notifications Tab
Favorites
Retweets
@replies and @mentions
Direct Messages
Touring Your Discover Tab
Tweets
Activity
Who to Follow
Find Friends
Popular Accounts
Twitter Search
Checking Out Your Me Tab
Your Tweets
Photos/videos
Seeing Who You Follow
Figuring Out Who’s Following You
Revisiting Your Favorite Tweets

Chapter 4: Using Twitter Wherever You Think Best
The Desktop Experience
Desktop clients
Browser plug-ins
Widgets and gadgets
Lists that improve your desktop experience
Leaving the Nest: Twitter for Mobile
The Twitter mobile app
Text messages (SMS delivery)

Part II: Finding Your Flock
Chapter 5: So How Do I Start Twittering?
Finding People to Follow on Twitter
Seeing who’s talking
Searching for people
Doing a simple search
Inviting people personally, through Twitter
Checking out Twitter Lists
Following back
Following People
Using the Follow button
Replying to Tweets
Retweeting
Retweeting a link
Retweeting the old-fashioned way
Sending Direct Messages
Direct-messaging shorthand
Should I @ or DM?
Encouraging More Followers

Chapter 6: Who’s Using Twitter
Tweeting with Regular People
Popular Accounts
Verified Accounts
Building Company Relationships with Twitter
Talking Politics with Actual Politicians
Following Celebrities on Twitter
Twitter Directories
Signing Up for Automated Material

Part III: Twittering in High Gear
Chapter 7: How to Tweet Like Tweeps Do
Following Twitter Protocol
Language and abbreviations
Engaging others on Twitter
Tweeting frequency
Inserting Links into Your Tweets
Adding Your Location
Subscribing to Text-Message Notifications
fav
stats
get
whois
follow
leave
on/off username
invite
quit and stop

Chapter 8: Improving Your Twitteracy
Finding Interesting Twitter Talk with Search Tools
Twitter Search
Topsy
Joining the Hashtag Revolution
Conversations
Live events
Twitter chats
Trending hashtags
Expanding Your Twitter World by Using Clients
Desktop clients
Mobile clients
Tag clouds
Monitoring beyond Twitter.com
Google Alerts
Sidekick plus Zapier
Social Inbox
Knowing Your Network: Follower and Following Tools

Chapter 9: Flaunt Your Feathers with Photos and Videos
Exploring Your Uploading Options
Attaching photos to your Tweets
Making collages in your Tweets
Tagging users in your tweeted photos
Sizing Images for Twitter
Adding flavor with a header photo
Identifying yourself with a profile photo
Uploading photos with your Tweets
Uploading Videos to Twitter
Vine
YouTube
GIFs
Uploading Other Visuals on Twitter
Instagram
SlideShare

Part IV: What’s the Point? Using Twitter to Your Advantage
Chapter 10: Finding Your Tweet Voice
Finding Your Voice
Individuals on Twitter
Businesses on Twitter
Mixing business with pleasure
Understanding Your Audience
Who’s following you?
Diversifying your network
Targeting specific networks
Measuring your influence
Measuring your overall presence
Measuring the reach of your Tweets
Understanding your extended network
Keeping Your Tweets Authentic
Being genuine
Evangelizing your causes
Keeping Twitter Personal . . . but Not Too Personal
Protecting personal details
Maximizing privacy and safety

Chapter 11: Twitter for Business
Understanding the Business of Twitter
Putting Your Best Face Forward
Public relations
Customer service
Networking on Twitter
Building Brand Awareness
Offering Promotions and Generating Leads
Promoting Bands and Artists
Sharing Company Updates
Building Community
Conducting Research
Going Transparent
Advising Employees on Tweeting
Sharing Knowledge

Chapter 12: Twitter and the Evolving Media Landscape
Tweedia: Understanding Twitter and the Media
Breaking News through Tweets
Breaking news from individual users
Breaking news from brands or organizations
Using Twitter as Your News Source
Integrating Twitter into your news experience
Building your newspaper
Following news-related trends
Being a Twitter Journalist
Citizen journalism hits the mainstream
Tweeting accurate info
Gathering your journalistic tools
Using News to Grow Your Business
Fueling your efforts with advertising
Engaging with your favorite programming

Chapter 13: The Social Side of Twitter
Using Twitter as a Support System
Connecting with People
Making New Connections
Searching for topics of interest
Attending Twitter-based events
To Follow or Not to Follow?
Getting Quick Answers
Accessing celebrities and experts
Checking breaking news
Getting recommendations
Sharing Information

Chapter 14: Changing the World, One Tweet at a Time
Twittering the Globe for Change
Tweeting for the greater good
Tweeting in politics
Tweeting during natural disasters
Tweeting to help others
Twitter to the rescue
Using Twitter to stay alert
Organizing People Online and in Real Life
The drive to change a nation
Organizing on a small scale
Banding together for creative purposes
Planning an event with Twitter
Planning a tweetup to meet Twitter friends

Part V: The Part of Tens
Chapter 15: Ten Tweets to Send Today
Say Hello
Retweet (RT) Someone
Answer a Question
Share Something Great
Say Thank You
Ask a Question
Put a # On It
Tell Us About Someone
Be Human
Don’t Tweet at All

Chapter 16: Ten Cool Ways to Use Twitter
Socialize and Network
Follow Breaking News
Find, Follow, and Fan Celebrities
Participate in Live Media: Sports and Television
Engage with Shared Media: Books, Movies, and More
Optimize Your Lifestyle
Support Charities, Causes, and Education
Plan and Promote Events
Find Inspiration and Personal and Professional Development
Invent New Uses of Twitter

Chapter 17: Ten Twitter Tools and Services
TweetDeck
Hootsuite
Social Inbox
Twitter App
Wefollow and justunfollow
Twitter Counter
Bitly
Buffer
Canva
Topsy

Chapter 18: Ten Resources for Twitter Glory
The Official Twitter Blog
#twittertips
“How to Write a Tweet: 8 Formulas to Get You Started”
Twitter Chat Schedule
Twitter Support
Mashable’s Twitter Category
@Twitter
Tweetup Meetup Groups
“Everything You Need to Know to Successfully Live-Tweet Your Event”
@Dummies

Glossary
About the Authors
Cheat Sheet
More Dummies Products

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