Typographic design form and communication 5th Edition by Rob Carter, Ben Day, Philip Meggs 9780470648216

Typographic design form and communication 5th Edition by Rob Carter, Ben Day, Philip Meggs – Ebook PDF Instant Download/Delivery: 9780470648216

Full download Typographic design form and communication 5th Edition after payment

Product details:

ISBN 13: 9780470648216

Author: Rob Carter, Ben Day, Philip B. Meggs

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today’s digital world, Typographic Design, Fifth Edition continues to provide a comprehensive overview of every aspect of designing with type.

This Fifth Edition of the bestselling text in the field offers detailed coverage of such essential topicsas the anatomy of letters and type families, typographic syntax and communication, design aesthetics, and designing for legibility. Supplementing these essential topics are theoretical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fifth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events—from the origins of writing more than 5,000 years ago to contemporary typographic applications.

Typographic design form and communication 5th Table of contents:

Cover Page

Title Page

Copyright

Dedication

Contents

Introduction

1: The Evolution of Typography

From the origins of writing to Gutenberg’s invention of movable type: 3150 B.C.-A.D.1450

Typography from Gutenberg to the nineteenth century: A.D. 1450–1800

The nineteenth century and the Industrial Revolution: A.D. 1800–1899

Typography in the twentieth century: 1900–2000.

A new century and millennium begin: 2000

2: The Anatomy of Typography

Letterforms analyzed

The typographic font

Historical classification of typefaces

Typographic measurement

The type family

3: Syntax and Communication

Typographic syntax

Typographic space

Visual Hierarchy

ABA form

4: Legibility

Distinguishing characteristics of letters

The nature of words

Capital and lowercase letters

Interletter and interword spacing

Type size, line length, and interline spacing

Weight

Character width

Italics and Obliques

Legibility and color

Justified and unjustified typography

Paragraphs and indentions

Legibility and electronic page design

Typographic details

5: The Typographic Grid

Background

Structure and space

Proportion

Single column grids

Multi-column grids

Modular grids

Improvisational structures

6: The Typographic Message

A multidimensional language

Verbal/visual equations

Function and expression

7: Typographic Technology

Hand composition

Linotype

Monotype

Ludlow

Phototypesetting

Digital typesetting

Electronic page design

8: Typography on Screen

Rendering type on screen

Selecting typefaces

Legibility factors for on-screen typography

Programming for Web design

Structuring Web pages

Museum of Design Zurich http://www.museum-gestaltung.ch

9: Case Studies in Typographic Design

Integrating type and image in poster design

The U.S. National Park Service Unigrid System

Book Design: VAS: An Opera in Flatland

Typographic film titles

Buenos Aires Underground (Subte)

Information Design: Metropolitan World Atlas

A typographic program for the 17th Street Farmers’ Market

10: Typographic Design Education

Generation of a typographic sign from a gestural mark

Letter/digit configurations

Urban letterform studies

Inventing sign systems

Letterform analysis

Flowering typography

Sequential typographic forms in space

Visual organization and grid structures

Introduction to systems design

Designing with a single letter

Typography and image transformations

Experimental compositions with found typography

Syntactic explorations using onomatopoeic terms

Type chronology booklet

Expressive typography: form amplifies message

Computer improvisation and manipulation

Observing systems in our surroundings

Interpretive typography: exploring legibility and impact

Symphony poster series

Information design: changing typographic parameters

Typographic cubes

Calendar typography

Unity of form and communication

Typeface history posters

Self-initiated typographic identity program: Holland Air

Type in motion

Blending Latin and non-Latin typographic forms

Type and image in the third dimension

Comparative relationships: type and image

Directional poster: from your house to the university

Graphic-design history posters and booklet

Animated Web site pages

Typezine: my favorite typeface

Type history posters

Typeface design: mind/machine

Experimental typographic system

Banknote design

Type as metaphor

Form and counterform, scale and proportion: “Ne var, ne yok?”

11: Typographic Design Process

A traditional model

Processing typographic form and ideas

Typographic design process: case studies

Exploring typographic transformation

Now Projector: Design as Projection

Typographic Book Covers

12: Type Specimens

Old Style

Adobe Garamond

Adobe Minion Display Regular

Additional Old Style fonts

Sans Serif

Univers 55

Meta Normal

Futura Book

Additional Sans Serif fonts

Transitional

Baskerville Regular

Georgia Regular

Additional Transitional fonts

Modern

Bauer Bodoni Regular

Additional Modern fonts

Egyptian

Serifa Roman

Archer Book

Additional Egyptian fonts

Selected Decorative fonts

People also search for Typographic design form and communication 5th: 

8 types of communication

typography chapter 4

v typography

6 types of communication

Tags:

Rob Carter,Ben Day,Philip Meggs,Typographic,design