Understanding the Predictive Analytics Lifecycle 1st Edition by Alberto Cordoba 1118938933 9781118938935
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Product details:
ISBN 10: 1118938933
ISBN 13: 9781118938935
Author: Alberto Cordoba
Understanding the Predictive Analytics Lifecycle covers each phase of the development of a predictive analytics initiative. Through the use of illuminating case studies across a range of industries that include banking, megaresorts, mobile operators, healthcare, manufacturing, and retail, the book successfully illustrates each phase of the predictive analytics cycle to create a playbook for future projects.
Predictive business analytics involves a wide variety of inputs that include individuals’ skills, technologies, tools, and processes. To create a successful analytics program or project to gain forward-looking insight into making business decisions and actions, all of these factors must properly align. The book focuses on developing new insights and understanding business performance based on extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management as input for human decisions. The book includes:
- An overview of all relevant phases: design, prepare, explore, model, communicate, and measure
- Coverage of the stages of the predictive analytics cycle across different industries and countries
- A chapter dedicated to each of the phases of the development of a predictive initiative
- A comprehensive overview of the entire analytic process lifecycle
If you’re an executive looking to understand the predictive analytics lifecycle, this is a must-read resource and reference guide.
Table of contents:
Chapter 1: Problem Identification and Definition
Chapter 2: Design and Build
Chapter 3: Data Acquisition
Chapter 4: Exploration and Reporting
Chapter 5: Modeling
Chapter 6: Actionable Analytics
Chapter 7: Feedback
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Tags: Alberto Cordoba, Understanding, Predictive, Analytics