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Visual Marketing From Attention to Action 1st Edition by Michel Wedel Rik Pieters 9781410618689, 1410618684

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Visual Marketing From Attention to Action Marketing and Consumer Psychology 1st Edition Michel Wedel Digital Instant Download

Author(s): Michel Wedel, Rik Pieters
ISBN(s): 9781410618689, 1410618684
Edition: 1
File Details: PDF, 4.21 MB
Year: 2007
Language: english
SKU: EB-1673500 Category: Tags: ,

Visual Marketing From Attention to Action 1st Edition by Michel Wedel, Rik Pieters – Ebook PDF Instant Download/Delivery: 9781410618689, 1410618684

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Product details:

ISBN 10: 1410618684

ISBN 13: 9781410618689

Author: Michel Wedel, Rik Pieters

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention.

Table of contents:

1 Introduction to Visual Marketing Michel Wedel and Rik Pieters

2 Eye Movements during Reading, Scene Perception, Visual Search, and While Looking at Print Advertisements Keith Rayner and Monica S. Castelhano

3 Informativeness of Eye Movements for Visual Marketing: Six Cornerstones Rik Pieters and Michel Wedel

4 The Effect of Selecting and Ignoring on Liking Nader T. Tavassoli

5 Differentiating the Pictorial Element in Advertising: A Rhetorical Perspective Edward F. McQuarrie

6 Geometry in the Marketplace Eric Greenleaf and Priya Raghubir

7 Are Visual Perceptual Biases Hard-Wired? Priya Raghubir

8 Spatial Perception Research: An Integrative Review of Length, Area, Volume, and Number Perception Aradhna Krishna

9 Perhaps the Store Made You Purchase It: Toward an Understanding of Structural Aspects of Indoor Shopping Environments Joan Meyers-Levy and Rui (Juliet) Zhu

10 Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young

11 Images and Preferences: A Feelings-As-Information Analysis Hyejeung Cho, Norbert Schwarz, and Hyunjin Song

12 Rethinking Visual Communication Research: Updating Old Constructs and Considering New Metaphors Chris Janiszewski

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Tags: Michel Wedel, Rik Pieters, Marketing, Attention