Web Design A Beginner’s Guide 2nd Edition by Wendy Willard 0071701346 9780071701341

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ISBN 10: 0071701346

ISBN 13: 9780071701341

Author: Wendy Willard

Essential Skills–Made Easy! Create professional-quality web sites in no time with help from hands-on tutorials. Fully updated to cover the latest technologies and techniques, Web Design: A Beginner’s Guide, Second Edition, explains how to analyze site requirements and create a web-development proposal to plan and document your project. You’ll learn how to design an attractive, easy-to-use web site, focusing on key issues such as color, layout, navigation, typography, and images. Discover how to incorporate JavaScript, cascading style sheets (CSS), HTML/XHTML, Flash, and more to take your design from mockup to code. Boosting web site traffic through search engine optimization, e-mail design, and online advertising is also covered in this fast-paced guide. Designed for Easy Learning Key Skills & Concepts–Chapter-opening lists of specific skills covered in the chapter Ask the Expert–Q&A sections filled with bonus information and helpful tips Notes–Extra information related to the topic being covered Tips–Helpful reminders or alternate ways of doing things Annotated Syntax–Example code with commentary that describes the programming techniques being illustrated Wendy Willard is a designer, consultant, writer, and educator who has been involved in web design for more than 13 years. She is the author of HTML: A Beginner’s Guide, Fourth Edition, and other books.

Web Design A Beginner’s Guide 2nd Table of contents:

Part I Planning

1 Asking the Right Questions
Who
Who Is the Development Team?
Who Is the Author?
Who Is the Target Audience?
Who Will Maintain the Site?
Why
What Are the Goals?
What Functions Will the Target Audience Perform?
What
Where
When
How
What Standards/Technologies Will Be Used?
What Development Tools Will Be Used?
Summary

2 Formulating the Answers
Documentation
Development Lifecycles
The Proposal
Purpose
Scope/Statement of Work
Conditions/Assumptions
Hosting
Personal Site Hosting
Business Site Hosting
Cost
Schedule
Biographies
Site Map
Information Architecture
Content Organization
Measuring Success
Usability Testing
Summary

Part II Designing

3 Anticipating Web-Specific Design Issues
Deciding Which Design Tools to Use
Adobe Photoshop
Adobe Fireworks
Other Options
Screen Design Considerations
Platforms
Code
Browsers
Color
Bandwidth
Fonts
Summary

4 Laying the Groundwork for Good Design
Inspiration
Navigation
Selecting a Navigation Scheme
Choosing Visual Metaphors to Support the Navigation Scheme
Layout
Content Hierarchy
Wireframes
Transitions
Progress Check
Color
Use the Right Amount of Color
Use Adequate Contrast
Consider Color Meaning
Create Harmonious Color Schemes
Use 3D Effects to Add Richness
Finding Stock Media
Creating Design Mockups
Sharing Copies of Your Mockups
Summary

5 Preparing for Production
Identifying Individual Page Elements for Layout
Recognize Graphic File Formats for the Web
Terminology
GIF
JPEG
PNG
Choose the Best File Format for the Job
Adding Interactivity to Design Files
Rollovers
Form Elements
Animation
Slicing the Designs
Using Guides
Identifying Slices
Summary

6 Producing the Design
Saving Images from Design Applications
Save a GIF
Save a JPEG
Save a PNG
Choosing the Best File Format
Exporting Whole Designs
Naming Slices
Exporting Slices
Exporting HTML
Using Flash
Transferring to Flash
Learning More About Flash
Summary

Part III Coding

7 Getting Started with the Code
Creating the File Structure
Opening and Saving Files
Basic HTML Page Code
Page Tags
Specifying the Document Type
Validating Against These Doctypes
Meta Data
Header Content
Page Title
Scripts
Basic CSS Code
Types of Style Sheets
Coding Etiquette
Summary

8 Structuring Content
Setting Up Content Areas
Identifying Natural Divisions
Using HTML to Contain the Content
Paragraph Breaks
Headings
Lists
Tables
Forms
Adding Links
Link Paths
Interior Links
Other Links
Using HTML to Add Images
Image Height and Width
Alternative Text
Progress Check
Summary

9 Styling Content
Setting the Style
Selectors
Changing Font Characteristics
Font Families
Other Font Styles
Setting the Base Font Characteristics
Styling Links
Beyond Colors
Styling Lists
Using Lists for Navigation
Customizing Form Fields
Progress Check
Summary

10 Positioning Content
Understanding Box Properties
Box Properties
Adjusting Basic Alignment
Using Floats
Using CSS Positioning
Relative Positioning
Fixed and Absolute Positioning
Browser Behavior
Layering
Centering
CSS Backgrounds
Image Rollovers with CSS
Progress Check
Summary

11 Integrating Dynamic Content
Meeting the Site Goals
Adding Multimedia Content
Linking to Multimedia
Embedding Multimedia
Adding Scripts
JavaScript Quick Primer
Sample Script: Automatically Adding the Date to a Page
Sample Script: Creating a Dynamic Navigation Bar
Additional Resources
Spreading the Word with RSS
Using Blog Templates
Comparing the Hosted Blogging Options
Creating a Blog
Hosting Your Own Blog
Adding Other Third-Party Content
Summary

Part IV Going Live

12 Publishing Content
Testing
Test Environment
Test Checklist
Usability
Uploading to a Live Server
Desktop FTP Programs
Web-based FTP
Updating the Documentation
Creating a Style Guide
Review Site Logs
Maintenance and Upgrades
Summary

13 Advertising Your Site
Helping Searchers Find Your Site
How Search Engines Work
How Sites Get Listed
How Sites Increase Ranking
Increasing Your Audience Through E-mail
The Purpose of E-mail Is to Communicate
The End User Display Is Unknown
Plain-Text E-mail Is Safer and Smaller
HTML E-mail Is More Visually Appealing
Don’t Send Spam
E-mail the Right People
Always Provide a Way to Opt Out
Adhere to Other FTC Rules
Identify the Necessary Tools for the Task
Send Live Web Pages with a Personal E-mail Account
Using an E-mail Service Provider
Design and Code for E-mail Readers
CSS Support
Testing
Summary

Appendices

A HTML/CSS Reference Table
Generic Attributes
Group Type: Core
Group Type: Events
Group Type: Intl
HTML Tags
CSS Properties

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