Web Marketing for the Music Business 1st Edition by Tom Hutchison 0240810449 9780080888187

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Product details:

ISBN 10: 0240810449 
ISBN 13: 9780080888187
Author: Tom Hutchison

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

Web Marketing for the Music Business 1st Table of contents:

CHAPTER 1 Development of Music Marketing on the Internet

CHAPTER 2 State of the Market

CHAPTER 3 Overall Music Marketing Strategy

Nuts and Bolts

CHAPTER 5 Creating the Web Site

CHAPTER 6 HTML and Scripts

Chapter 7 Optimizing and Monitoring Your Web Site to Increase Visitation

CHAPTER 8 Audio and Video for Your Web Site

Product Ordering and Fulfillment

CHAPTER 10 Finding Your Online Market

CHAPTER 11 Successful Promotion on the Web

CHAPTER 12 Social Networking Sites

CHAPTER 13 Internet Obstacles

CHAPTER 14 Mobile Media

CHAPTER 15 Mobile Music Marketing

Online Resources for the Music Business

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Tags:

Tom Hutchison,Web Marketing,Music Business