Web metrics proven methods for measuring Web site success 1st Edition by Jim Sterne – Ebook PDF Instant Download/Delivery: 0471220728, 9780471220725
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Product details:
ISBN 10: 0471220728
ISBN 13: 9780471220725
Author: Jim Sterne
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
- Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
- Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
- Companion Web site contains links to online tools, resources, and white papers
Table of contents:
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The Web Is Great: Get Over It, Get on With It
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Measuring Measurement
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Raising the Flag, Convincing the Boss
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Web Measurement Standards
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Sawing Logs
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How Good Are You at Making Noise?
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How Good Are You at Buying Noise?
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Measuring Web Site Performance: The Need for Speed
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Calculating the Caliber of Content
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Well-Marked Trails: Measuring Web Site Navigation
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Calculating Conversion
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Maximizing Customer Information: The Personalization Continuum
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Measuring the Value of Online Customer Service
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Field Studies
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Making It Work by Bringing It All Together
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