Winning Minds Secrets From the Language of Leadership 1st Edition by Simon Lancaster 1137465921 9781137465924

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ISBN 10: 1137465921

ISBN 13: 9781137465924

Author: Simon Lancaster

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there’s never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Winning Minds Secrets From the Language of Leadership 1st Table of contents:

1 Winning Minds – The Secret Science of the Language of Leadership

 Part I Winning the Instinctive Mind

2 Metaphors that Move Minds

3 The Look of Leadership

4 Inner Purpose

5 Empathy and the Power of Nice

6 Smiles and Humour

7 Breathing

8 Style

9 What’s in a Name?

Part II Winning the Emotional Mind

10 Stories and Emotion

11 Personal Stories

12 Creating Cultures

13 Harnessing History

14 The Value of Values

15 Great Words We Love

16 Flattery and Love

17 Repetition. Repetition. Repetition

18 The Eternal Power of Exaggeration

Part III Winning the Logical Mind

19 Threes! Threes! Threes!

20 Balance

21 Rhyme or Reason

22 Power of Perspective

23 Think of a Number

24 Brevity

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