Winter Sport Tourism Working in Winter Wonderlands 1st Edition by Simon Hudson, Louise Hudson 1910158399 9781910158395

Winter Sport Tourism Working in Winter Wonderlands 1st Edition by Simon Hudson, Louise Hudson – Ebook PDF Instant Download/Delivery: 1910158399, 9781910158395

Full download Winter Sport Tourism Working in Winter Wonderlands 1st Edition after payment

Product details:

ISBN 10: 1910158399

ISBN 13: 9781910158395

Author: Simon Hudson; Louise Hudson

The snow sports industry has experienced remarkable growth in the last fifty years. It is estimated that there are about 115 million skiers worldwide and around 2,000 ski resorts in 70 countries catering to this growing market. Technology is having a huge impact on the skiing product and how it is distributed; demographic shifts are affecting the ski industry landscape; and climate change is impacting hills all over the world. Such dramatic changes require a fresh look at this exciting and dynamic industry. Comprised of 12 chapters for easy semester teaching, each chapter follows the theme of working in winter wonderlands. It covers a breadth of issues including: The winter sport tourism product the activities, resorts, and supporting industries such as clothing and equipment;Marketing, public relations and media;Planning, marketing and leveraging of events in the winter sports industry; Economic, social and environmental impacts of winter sport tourism; Understanding the consumer, customer service and how to develop a service culture.The future for the ski industry, how resorts need to cater to the future consumer. The book has a sound pedagogic structure, with key chapter features including: Spotlightsections focusing on the occupation of a frontline individual in the snow sports industry in various roles including marketing, resort designer, entertainment and director of communications;Profiles on a particular resort, organization or individual that illustrates a particular concept or theoretical principle presented in the chapter.A detailed Case Study which ,as a collection, cover a variety of organizations and regions.Online tutor resources including Powerpoint slides with links to relevant videos.

Table of contents:

1 Winter Sport Tourism: An Overview
Spotlight: Charlie Locke, Multi-tasking ski entrepreneur
An introduction to winter sport tourism
The evolution of winter sport tourism
Profile: Patrick Bruchez, Alpine authenticity at the Hotel de Verbier
Winter sport tourism today
Case study: Winter sports, part of the ‘China Dream’

2 The Winter Sport Tourism Product
Spotlight: Ian Hunter, Working in a winter wonderland
Winter sport activities
Winter sport resorts
Profile: The wonders of winter zip-lining
Indoor ski resorts
Clothing and equipment
Case study: The difficult birth of an all-season destination: Sochi, Russia

3 Understanding the Consumer
Spotlight: X-Games takes X-treme sports to X-citing new level
Profiling consumers
Motivations
Profile: Gstaad: Marketing to millennials
Constraints
Case study: Freeski female style

4 Design and Planning for Winter Sport Resorts
Spotlight: Paul Mathews, World’s greatest ski resort designer
Design and planning
Profile: Creating America’s biggest ski area
Dealing with seasonality
Case study: From humble to hedonistic — the gentrification of Andermatt, Switzerland

5 Management and Operations
Spotlight: The quintessential ski couple
On-mountain operations
Profile: Portable ski instructor
Off-mountain operations
Case study: Powder and property investment in Japan

6 Marketing and Intermediaries
Spotlight: New Mexico True
Marketing communications
Branding
Advertising
Direct marketing
Profile: Snow Crystal
Intermediaries
Alliances
Case study: Year round dream skiing

7 The Importance of Public Relations and Earned Media
Spotlight: Susie English – Perfect PR
Introduction to public relations
Public relations techniques
Profile: John Brice, Combining PR with R’n’R
Measuring the impact of public relations efforts
Case study: 007 puts the spotlight on Sölden, Austria

8 The Impact of Technology on Winter Sport Tourism
Spotlight: Powder Matt, Social media maven
The impact of technology on marketing communications
The new consumer decision journey
Social media tools employed by winter sports marketers
Profile: Joe Nevin: From Apple to Aspen
The new mobile lifestyle
The impact of technology on operations
The impact of technology on clothing and equipment
Case study: Technology woven into the DNA at Vail Resorts

9 The Role of Events for Winter Sport Tourism
Spotlight: Skiing African-American style
The growth of events
Types of events
Profile: Crashed Ice
Planning and operating events
Marketing events
Leveraging events
Case study: Planning the South Korea 2018 Winter Olympics

10 The Economic, Social and Environmental Impacts
Spotlight: Dave Butler – A heli of a job
Impacts of winter sport tourism
Economic impacts
Social impacts
Profile: Keeping Whistler wild
Environmental impacts
The impact of climate change on winter sport tourism
Case study: Recycling snow ‘Down Under’

11 Developing a Service Culture
Spotlight: Andrew Dunn, From bacon to beluga
Why service excellence is so critical
Creating a service culture
Profile: Customer service ‘Kiwi-style’
Managing services promises
Service recovery
Case study: Customer-centric service at Steamboat Springs

12 The Future of the Winter Sport Tourism Industry
Spotlight: Tina Maze places Slovenia in the limelight
The future for the ski industry
Profile: From fear to fearlessness: Adaptive skiing
Ten consumer trends influencing winter sport tourism
Case study: The Locke ladies

People also search:

winter sport tourism working in winter wonderlands

winter wonderlands to visit

winter wonderland epic

winter wonderlands around the world

Tags: Simon Hudson, Louise Hudson, Winter, Wonderlands