Women at Work Tupperware Passion Parties and Beyond 1st Edition by Susan Williams, Michelle Bemiller 9781588269553 1588269558
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Product details:
ISBN 10: 1588269558
ISBN 13: 9781588269553
Author: L. Susan Williams; Michelle Bemiller
This groundbreaking study delves into the “party plan economy”—the world of Tupperware, Mary Kay, Passion Parties, and similar ventures—and explores how these informal, home-based sales models both empower women and perpetuate deeply gendered economic dynamics. By blending sociology, gender studies, and cultural analysis, the authors provide a critical evaluation of multilevel marketing and the broader socio-economic structures it both reflects and reinforces
Table of contents:
Chapter 1: The Gendering of Parties and Markets
Chapter 2: Staging the Study of Parties and Markets
Chapter 3: How the Party Plan Economy Mutes Women’s Work
Chapter 4: How Marketplaces of Interaction Modify the Party Plan Economy
Chapter 5: When Consumption, Markets, and Movements Meet
Chapter 6: When the Party Reaches Beyond Products
Chapter 7: Taking Back, Talking Back
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Tags: Susan Williams, Michelle Bemiller, Women, Tupperware