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Your Google Game Plan for Success Increasing Your Web Presence with Google AdWords Analytics and Website Optimizer 1st Edition by Joe Teixeira 9780470641644 0470641649

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Your Google Game Plan for Success Increasing Your Web Presence with Google AdWords Analytics and Website Optimizer 1st Edition Joe Teixeira Digital Instant Download

Author(s): Joe Teixeira
ISBN(s): 9780470641644, 0470641649
Edition: 1
File Details: PDF, 12.08 MB
Year: 2010
Language: english
SKU: EB-1998248 Category: Tag:

Your Google Game Plan for Success Increasing Your Web Presence with Google AdWords Analytics and Website Optimizer 1st Edition by Joe Teixeira – Ebook PDF Instant Download/Delivery: 9780470641644, 0470641649

Full download Your Google Game Plan for Success Increasing Your Web Presence with Google AdWords Analytics and Website Optimizer 1st Edition after payment

 

Product details:

ISBN 10: 0470641649

ISBN 13: 9780470641644

Author: Joe Teixeira

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google’s Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Table of contents:

I. Getting Started

1. What’s Your Game Plan for Success?

II. Google AdWords

2. Welcome to Google AdWords!

3. Cost-per-Click Advertising

4. Advanced Opportunities within Google AdWords

5. AdWords Tools of the Trade

6. Google AdWords: Analysis and Insights

III. Google Analytics

7. Welcome to Google Analytics!

8. The Web-Analytics Industry

9. Sophisticated Google Analytics Features

10. The Technical Side of Google Analytics

IV. Google Website Optimizer

11. Welcome to Google Website Optimizer

12. Elementary Statistical Concepts

13. The Technical Side of Google Website Optimizer and Experiment Ideas

V. Executing Your Game Plan

14. Google AdWords and Google Analytics

15. Google AdWords and Google Website Optimizer

16. Google Analytics and Google Website Optimizer

VI. Wrapping It Up

17. Google Programs to Add to Your Game Plan

18. Programs to Add to Your Game Plan Outside Google

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Tags: Joe Teixeira, Google, Game, Success, Increasing