Yours Mine and Ours Creating a Compelling Donor Experience 1st Edition by Barry J Mcleish ISBN 0470180552 9780470180556

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ISBN 10: 0470180552 
ISBN 13: 9780470180556
Author: Barry J Mcleish

PRAISE FOR Yours, Mine & Ours: Creating a Compelling Donor Experience “Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%.” –Ron Ward Executive Director Camp Berea “Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe.” –Tony Lee Associate Director of Development Habitat for Humanity “Becoming more donor-centric is not a choice–it’s a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you’re an executive or board member of a nonprofit, after reading this book don’t even dream of hitting the snooze button. In today’s environment, it could well be your organization’s last nap.” –Larry F. Johnston, PhD President McConkey, Johnston International “Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish’s book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations.” –Linda G. Steckley Vice President for Development and Executive Education The Brookings Institution “The words of Albert Szent-Gyorgyi, the biochemist, summarize Barry’s latest thoughts: ‘Discovery consists of seeing what everybody has seen and thinking what nobody has thought.’ The reader who captures Barry’s insights and personally adapts and applies them will benefit greatly.” –Larry Fuhrer, Founder/President Presidential Services Ltd.

Yours Mine and Ours Creating a Compelling Donor Experience 1st Table of contents:

CHAPTER 1 Redefining Boundaries
AMERICAN PHILANTHROPY
Managing without Knowing the Future
PHILANTHROPY IN THE LIGHT OF INSTITUTIONAL PRODUCTIVITY
First: You Must Be a Large Organization to Make a Difference
Second: Only Well-Known Organizations Can Raise Money and Provide Excellent Service
Third: Many Americans View Nonprofit Organizations Differently Today
Fourth: Experience Is All That Counts
NOTES
REFERENCES
CHAPTER 2 The Need for a New Mind-Set
First: The Need for a New Managerial and Marketing Mind-Set
Second: The Need for System-Wide Alignment
Third: The Need to Know What Business an Organization Is In
Fourth: The Need to Know How to Assess an Organization’s Performance
NOTES
REFERENCES
CHAPTER 3 The Tip of the Iceberg
FIRST: YOU MUST LOOK BENEATH THE TIP OF THE ICEBERG TO FIND YOUR STAKEHOLDERS
Increasing Collaboration through the Power of Value Identification
Moving Priorities from “Organization First” to “Values Network First”
SECOND: BEWARE THE DANGER OF REPEATING STEPS AND FOLLOWING THEM WITHOUT QUESTION
Creating Opportunity and Self-Defense
THIRD: IS YOUR ORGANIZATIONAL PLANNING AIMED AT CREATING A COMPELLING STAKEHOLDER EXPERIENCE?
NOTES
REFERENCES
CHAPTER 4 Doing What Matters for Customers, Donors, and Volunteers
THE BACKGROUND WORK IN PREPARING A MARKETING STRATEGY WITH STAKEHOLDERS IN MIND
Starting with the Stakeholder
The Role of Strategy
A Reason for Being
The Definition of Success
IMPLEMENTATION AT ALL LEVELS
Independent and Interdependent
Building a New Box
THE NEXT STEPS
NOTES
REFERENCES
CHAPTER 5 The Mind of the Nonprofit Strategist
A DIFFERENT WAY OF OPERATING
First: The Stakeholder Problem
Second: The Planning Problem
Third: The Focus Problem
STEPS TO SUCCESS
BECOMING THE NONPROFIT STRATEGIST
RESHAPING YOUR MANAGEMENT MIND-SET
OPERATING AS IF THE FUTURE MATTERED
NOTES
REFERENCES
CHAPTER 6 Five Critical Issues: First, Know Where You Are Going; Second, Know How You Are Going to G
ISSUE ONE: AN ORGANIZATION’S FUTURE AGENDA
Challenging an Organization’s Vision in Order to Shape Its Destiny
ISSUE TWO: WHAT ARE YOUR ORGANIZATION’S STRATEGIES AND TACTICS?
Measuring Success and Failure
NOTES
REFERENCES
CHAPTER 7 Integration and Communication: Issues Three and Four Continued
ISSUE THREE: THE MANAGERIAL NEED TO INTEGRATE ALL ASPECTS OF STAKEHOLDER OPERATIONS
ISSUE FOUR: THE COMMUNICATION AND FEEDBACK SYSTEM AN ORGANIZATION OPERATES WITH
First: Communication Programs Need to Be about Stakeholder Retention
Second: Communication Programs Need to Be Where the Donor and Customer Are
Third: It’s about Them and Not You
Fourth: Who Are You and What Is Your Agency “Voice”?
Fifth: Communication Must Be Integrated
NOTES
CHAPTER 8 The Fifth Issue: Creating the Cultural Tapestry
Understanding the Relationship between Stakeholder Values and Strategy
The Need to Create Collaboration across Communities
ISSUE FIVE: CREATING THE CULTURAL TAPESTRY
First: The Need for a New Organizational Tapestry
Second: Know What Your Organization Is Becoming
Third: Questions of Organizational Personality and Identity Must Precede More Popular Discussions of
NOTES
REFERENCES

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